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Beginning of Paper
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"Customers for Life"
Carl Sewells book Customers for Life is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from ....
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Middle of Paper
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.... go wrong. Being nice to the customers is only 20% of providing good customer service, the other 80% of good customer service is providing the customer with what they need and want.
3. Underpromise, overdeliver. Customers expect you to keep your word, but rather than merely keep it, exceed it. You never want to charge the customer more than the estimate. To ensure that this will happen, build yourself a cushion so that you will be able to deliver the goods at a lower cost if possibl ....
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