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Beginning of Paper
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Introduction
To give a short introduction to the circumstances affecting this case of Pepsi & Coca Cola it has to be said that in general it is not just simple for MNEs to invest and enter foreign markets as regulations and restrictions differ from coutry to country and hence ifluence international business negotiations to a great extend. Therefore MNEs investigating in foreign markets have to either adopt to those condition given b ....
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Middle of Paper
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.... towards foreign companies which is rooted in Indians history of colonialistic times when the British, French and Portuguese were extracting the countrys recources its wealth without returning noticeable benefits to its economy.
Moreover they feared that national companies would not be able to compete with foreign investors and as a result of this high artificially prices and profit margins reduced incentives for national companies to enter. This almost irre ....
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ADDITIONAL FEATURED ESSAYS
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