|
|
|
This is just the first few lines of the paper. To see the full paper, just
register for an account. It is free and you get
access to thousands of example term papers in our free essay database.
|
Beginning of Paper
|
Introduction
« Change is recognised as endemic and adaption considered to be the Darwinian
condition for survival. Changing needs present potential market opportunities
which drive the company. »
Marketers have recognised that marketing is a human activity, which facilitates the aim, of satisfying the needs and wants of consumers through an exchange process. The market concept ....
|
|
Middle of Paper
|
.... are superior to others in quality or features. The selling concept shifts the emphasis from the product to aggressive selling and promotions. Closing the sale is the goal of this orientation. The selling concept is often characterised by an increase in the size of the sales force Finally, the marketing concept eschews the notion that the most important element in business philosophy is either the production capability or capacity or aggressive sales. Instead, this concept foc ....
|
|
ADDITIONAL FEATURED ESSAYS
|
|
