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Beginning of Paper
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American companies take many things into consideration
when marketing products in other countries. The article
“Tough Cookies” by Oliver Libaw, and the article “Not so
fast” by Jean-Marc Lehu discuss marketing American Products
in other countries. “Tough Cookies” discussed Nabisco and
their success of selling Oreos and Chips Ahoy in Mexico.
“Not so fast” discussed the triumph of the store ....
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Middle of Paper
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.... Instead they relied on in-store promotions. On
reason for their success is that they have a strong
distribution and name recognition. Many people did not
think that the product would sell, even though they have
great presence. There are two main events that might have
helped Nabisco. One event is that snack foods are cheaper,
so instead of eating more expensive, healthy foods, people
switched to a substitute. Another event is that the people
who were buying ....
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ADDITIONAL FEATURED ESSAYS
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