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Beginning of Paper
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POWER, GENDER, AND ADVERTISING.
When society thinks of a male figure, they right away portray images such as guns, sports, and muscles.
Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a good looking man, with big muscles, half naked, and surrounded by three pretty women is shaving with the "ultimate razor", indicating that if ....
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Middle of Paper
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.... with a gun on each hand saying: "I'm the good and the bad. You just the ugly", inducing boys to "play his game" and demonstrate that they can be better than "Duke."
In the same advertisement, it is shown how Duke is blowing out the brains of a man, "burn'em, blast'em, or blow'em away -Duke's packing serious heat! Guns, girls, a fistful of attitude. His motto is clear.
Masculinity is also sometimes related with alcoholism. Beer commercial sh ....
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