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Beginning of Paper
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The McDonaldization of:
If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well ....
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Middle of Paper
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.... President of Marie Callender’s Pie Shops, Inc., former Vice President of East Side Mario’s Restaurant, Inc., I will offer a condensed presentation of East Side Mario’s history to get you familiar with the business. East Side Mario’s Restaurants, Inc., is a wholly owned division of Marie Callender’s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side M ....
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ADDITIONAL FEATURED ESSAYS
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