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Beginning of Paper
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Many Advertisements Use Codes to Convey a Fairy Tale to Consumers
Many advertisements use codes to convey a fairy tale to consumers,
usually resulting in a happy ending. This occurs at the expense of the price
and means being set aside. Most advertisements rely heavily on visual props
and sometimes on text to convey their meaning. These codes are open to many
interpretations. This ad is no e ....
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Middle of Paper
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.... to the background of the game. The next objects are tarot
cards and a spell book, both of which follow the patterns. These objects,
along with the mood of the entire ad being dark, may be interpreted by the
consumer to mean death or the devil. This is based on cultural beliefs and
rituals. Most people believe angels and good guys wear white, and therefore
devils and bad guys dress in black. Also, people usually wear black clothing to
funerals, which is ....
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ADDITIONAL FEATURED ESSAYS
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