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Beginning of Paper
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Part I
Intertextuality
The semiotic notion of intertextuality is associated primarily with poststructuralist theorists. Each media text exists in relation to others. In fact, texts owe more to other texts than to their own makers. Texts are framed by others in many ways. Most obvious are formal frames: a television programme, for instance, may be part of a series and part of a genre (soap or sitcom) ....
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Middle of Paper
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.... exists within the medium of print (listings magazines, newspapers) to support the media of TV, radio and film. TV soaps generate substantial coverage in popular newspapers, magazines and books; the 'magazine' format was adopted by TV, radio and now by Web.
Each text exists within a vast "society of texts" in various genres and media: no text is an island entire of itself. A useful semiotic technique is comparison and contrast between differing treatments of si ....
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ADDITIONAL FEATURED ESSAYS
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